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Senior Manager, Methylene Diphenyl Diisocyanate(MDI) Regional Marketing, Monomers, Asia Pacific


Job Field: Marketing
Location: Shanghai, CN, 200000
Company: BASF Asia Pacific
Job Type: Experienced
Job ID: EN_CN_24767

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We have over 110,000 employees connecting around the world. For you, this means an almost unlimited range of job opportunities, career development and lots of potential to continue learning . At BASF we believe strongly in the power of connected minds.


BASF has been a committed partner to Greater China since 1885. With major investments in Nanjing, Shanghai and Chongqing, BASF is one of the largest foreign investors in the Chinese chemical industry, and maintains the BASF Asia Pacific Innovation Campus in Shanghai as a research and development hub for the Asia Pacific region. Objectives: Reporting to the Vice Director, Methylene Diphenyl Diisocyanate (MDI) Regional Marketing, the incumbent will be acting as a key regional driver and enabler of the profitability and growth of the MDI business in Asian markets. He / she plays a pivotal role in developing and implementing regional business strategies and pricing initiatives in accordance with Monomers Sub-Business Unit (SBU) strategy in Asia Pacific. Main Task: Product Management and Business Development for Asia

  • Drive profitable growth of the MDI business in Asia in accordance with the Monomers SBU strategy
  • Manage and optimize annual and monthly Polymeric MDI (PMDI) and Monomers MDI (MMDI) allocation across 3 MDI assets in Asia: China and Korea
  • Coordinate with the regional supply chain team, Global Strategic Marketing team, the Europe and North America Regional Business Units (RBUs), and the regional production sites to ensure optimal local production and product supply in the region, including imports, as and when appropriate
  • Lead the new business development, including conceptualization, formulation and implementation of new business models and markets
  • Execute the agreed new business plans aligned with Monomers Business Unit strategy
  • Lead, conceptualize and implement new product launch (incl. market study, scouting, business plan development and launch strategy) for existing and new markets (development and pilot phases), focusing on innovation in emerging applications and industries (especially CASE).

Pricing Management and Strategy for Asia

  • Formulate, drive and manage MDI pricing strategy (price/volume setting & authorization)
  • Lead the development and implementation of MDI pricing strategy in Asia Pacific; ensure consistent and appropriate implementation of agreed strategies by acting as the expert for Asia pricing strategy development and monitoring the implementation of pricing policies.
  • Analyze BASF’s local MDI cost structure and external market competitiveness to recommend monthly price bands and transfer prices.
  • Conduct price benchmarking for MDI in Asia to optimize BASF’s regional pricing
  • Manage Asian key accounts pricing strategy to maximize profitability and develop negotiation strategy and game plan for annual contract negotiation
  • Monitor and review the market prices implementation at the country level on monthly basis and provide sub-regional guidance to the country sales teams. Analyze and channel any unusual findings to management

Market Intelligence

  • Develop and manage a regional market intelligence network (industry, market and competitor intelligence) to steer and support the country sales activities.
  • Consolidate and analyze relevant market and competitive intelligence, as well as customer requirements. Recommend proactive marketing and sales measures and support efficient business decision making.
  • Support regional/global exchange of market information relating to industry teams


  • University degree, preferably in chemistry, chemical engineering, or business administration
  • 10 years or above work experience required, with at least 5 years in a sales and marketing role in a multinational environment. Having a leadership role in chemical industry is preferred
  • Experience in Polyurethane (PU) industry or commodity chemicals is a plus
  • Experience and skill in pricing strategy is also an advantage
  • Professional selling and negotiation skills with solid product and industry knowledge
  • Excellent command of written and spoken English
  • High intercultural adaptability and customer-oriented
  • The position will be located either in Hong Kong or Shanghai

Job Segment: Regional Manager, Manager, Management

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