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Manager, New Business Development Project


Job Field: Business Development
Location: Shanghai, CN, 200000
Company: BASF Asia Pacific
Job Type: Experienced
Job ID: EN_CN_24648

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We have over 110,000 employees connecting around the world. For you, this means an almost unlimited range of job opportunities, career development and lots of potential to continue learning . At BASF we believe strongly in the power of connected minds.


BASF has been a committed partner to Great China since 1885. With major investments in Nanjing, Shanghai and Chongqing, BASF is one of the largest foreign investors in the Chinese chemical industry, and maintains the BASF Asia Pacific Innovation Campus in Shanghai as a research and development hub for the Asia Pacific region.

Objectives:Secure and expand the Haptic Coatings business in Asia Pacific

Main Tasks:

  • Footwear market: Coordinate the Asian team to achieve both key targets: customer satisfaction and economic success.
  • Pro-actively steer the business in commercial and technical regards.
  • Steadily improve customer processes (e.g. support automatization) to make coatings solution attractive.
  • Ensure highest quality standards in Asian production by setting up a professional Quality Management.
  • Install a supply chain which ensures product availability while avoiding any stock write-offs (being it in the central warehouse or in Vietnam).
  • Build-up trustful relationships with brand owners and tiers to become the preferred supplier.
  • Identify new business potentials within the footwear industry.
  • New markets: Expand business beyond footwear.
  • Build-up BASF internal/external networks to find new application fields beyond footwear.
  • Evaluate technologies/markets close to the core of the Haptic Coatings Start-up.
  • Roll-out of solution to extended market in alignment with internal Start-up manager.


  • Postgraduate degree in Chemistry, Applied Science, economics, marketing or related discipline.
  • At least 8 years of relevant experience. Project management skills required.
  • Good team player with strong presentation skill.
  • Excellent networking capability.
  • Creative and open-minded; Curious; Entrepreneurial.
  • Excellent communication skill in verbal and written English and Chinese.
  • Frequent travel Asia-Pacific is expected.

Job Segment: Manager, Management

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