Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more

Global Strategic Marketing Manager, Industrial Solutions - Florham Park, NJ


Job Field: MARK - Marketing
Location: Florham Park, NJ, US
Company: BASF Corporation
Job Type: Standard
Job ID: EN_US_1704154

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future! Where the Chemistry Happens… In the North American Care Chemicals Division, we develop, produce, and market a comprehensive range of products for personal care, home care, and industrial and institutional cleaning, as well as various technical applications. Our range of products fulfills the highest standards regarding safety and sustainability. As a result of focused research and development, we are a preferred partner of our customers worldwide. Global Strategic Marketing Manager – Industrial Solutions (1704154) – Florham Park, NJ Formula for Success: You Will…

  • Steer the innovation pipeline by managing the ideation process and providing market insights.
  • Act as launch manager to guide project teams through the innovation process.
  • Lead business case development for capital investments
  • Develop Strategic Business Unit (SBU) (EMF – Industrial Solutions) and EM go-to-market strategies.
  • Responsible for Strategic Controlling reporting for the SBU globally.
  • Develop IP strategy, trademark, and branding strategy.
  • Manage general customer interaction/business rules and overall brand, sales support, and lobbying strategies.
  • Oversee strategic partnerships.
  • Plan, monitor, and coordinate global product launches (with Project Teams).
  • Define value propositions and initial price points.
  • Define global pricing strategy and business model.
  • Provide guidance on regional value pricing (e.g., Unique Value Proposition, Value Curves).
  • Derive strategic competitor and customer insights (with Market Intelligence support).
  • Exchange with regional Operational Marketing for detailed market information.
  • Monitor global marketing effectiveness.
  • Provide global communication content.
  • Share global best practices.

Create Your Own Chemistry: What We Offer You… Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry. The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look for in You…

  • Bachelor’s degree required; advanced degree is preferred.
  • A minimum of 7 years of industry experience in marketing, technology and/or business management.
  • Strong business acumen.
  • Solid communication and collaboration skills
  • Experience in strategy and/or demonstrated strategic thinking is a plus.
  • Ability to work independently and display of initiative.
  • Capable of working collaboratively in cross-functional teams within a global matrix organization.
  • Understanding of both commercial and technical business complexities.


Nearest Major Market: New Jersey

Job Segment: Manager, Business Manager, Management

Apply now

Join our Talent Community

See the latest jobs, news and events by joining our talent community:

Job Locations



Florham Park