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Representative, Sales


Job Field: Sales / Technical Sales
Location: Chengdu, CN, 610000
Company: BASF Asia Pacific
Job Type: Experienced
Job ID: EN_CN_22364

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We have over 110,000 employees connecting around the world. For you, this means an almost unlimited range of job opportunities, career development and lots of potential to continue learning . At BASF we believe strongly in the power of connected minds.


BASF has been a committed partner to Greater China since 1885. With major investments in Nanjing, Shanghai and Chongqing, BASF is one of the largest foreign investors in the Chinese chemical industry, and maintains the BASF Asia Pacific Innovation Campus in Shanghai as a research and development hub for the Asia Pacific region. Objectives: Pursue sales and achieve the personal sales objectives with the product range of the assigned product(s) in the assigned Area / Sub-Area. In addition, support business development and customer management by initially identifying potential customers, provision of updated market intelligence to supervisor/team, coordination with customer services/ logistics personnel where necessary, implement farmer focus in crop solution/product promotion, etc. Main Task:

  • Plan how to establish and maintain account relationships and meet personal sales targets for each assigned account by calling and visiting existing/prospective customers to understand and identify their needs to create a long-term customer supplier relationship
  • Support local channel partners to set up retailer network in the asigned Sub-area;
  • Implement AP Go-to-market strategy, develop business consistently via demand ceration activities;
  • Coordinate and work with Crop Innovation Specialist team/ marketing team/ logistic personnel to solve customer complaints
  • Draft proposal on sales and marketing, technical solutions to customers and ensure account strategy are exploited consistently. Research, identify and develop existing and potential customer portfolio
  • Consolidate data on customer needs, including product application, services requirements, buying cycles, delivery schedules and internal regulations like pricing structure for defined, customer credibility/ profiles to help secure/enhance business opportunities and identify future customers
  • Coordinate use of other company resources, e.g. technical services, marketing communication activities to provide valued added services to accounts with the objective to influence selling potential
  • Collect data to establish a database to obtain, update, maintain and evaluate market trends, the application of products/ technology and service needs, etc in order to support identifying new business opportunities. Conduct initial analyses as necessary and requested
  • Collect and initially analyze data for market research project to develop competitor grid and benchmarking on competitors’ positioning and the performance of their competitive products
  • Provide timely report to supervisor/ team members


  • Education: University Graduate in Crop Protection, Agriculture or related studies.
  • Working Experience: 3-5 years in Crop Protection
  • Technical & Professional Knowledge: Computer skills in Microsoft Office

Job Segment: Customer Service

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